Nike Air Max analysed advert

My advert that I chose to analyse is for 'Nike Air Max Courtballistec 3.3'. As the product 'Nike' is a sport brand, the audience it is aimed towards are going to be athletes, energetic and sporty people.
Using different advertising techniques, the advert makes the audience want to buy this product because they use a celebrity endorsement. Showing Rafael Nadal, a professional tennis player, makes the audience believe if they wear/buy this product they will gain the power that he has.

The slogan 'THERE'S NO SUBSTITUTE FOR POWER. EXCEPT MORE POWER.'  This is telling the audience that they already have power but to get more, buy the product.